{"id":9104,"date":"2023-05-08T13:52:37","date_gmt":"2023-05-08T11:52:37","guid":{"rendered":"https:\/\/www.redlof-medien.de\/?page_id=9104"},"modified":"2025-09-12T13:33:39","modified_gmt":"2025-09-12T11:33:39","slug":"trade-fairs-product-shows","status":"publish","type":"page","link":"https:\/\/redlof-medien.de\/en\/trade-fairs-product-shows\/","title":{"rendered":"Digital trade fairs &amp; product shows"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column css=&#8221;.vc_custom_1635155540374{margin-bottom: 40px !important;border-top-width: 1px !important;border-bottom-width: 1px !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;xlarge&#8221;]<\/p>\n<h1>Digital trade fairs &amp; product shows<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;introductory&#8221;]<\/p>\n<h2>Rethought and Done Right<\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;introductory&#8221;]The trend of offering a digital trade show booth alongside a &#8216;real&#8217; booth continues. However, many digital implementations fall short in terms of live interaction and engaging presentations \u2013 especially when it comes to the main purpose: lively customer engagement and enthusiasm for products and services.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;9365&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1683547679484{margin-bottom: 40px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2><span style=\"color: #f57d3c;\">We took exactly these deficits as our task and implemented our own hybrid trade show solution with the following features:<\/span><\/h2>\n<p>[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;10&#8243;][vc_column_inner el_class=&#8221;merkmale&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1683548022373{background-color: #464f59 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1683547408062{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Lively and interactive presentations with a digital presenter enhance the digital trade show experience.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;merkmale&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1683548139515{background-color: #464f59 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1683547427040{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Fast implementation and easy integration.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;merkmale&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1683548150490{background-color: #464f59 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1683547443790{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Cost-effective execution that presents each trade show appearance individually.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;merkmale&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1683548157027{background-color: #464f59 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1683547462667{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Direct live communication with your visitors with an optional pre-qualification center.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;merkmale&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1683548164575{background-color: #464f59 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1683547474604{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Seamless &#8220;brokering&#8221; of visitors to the appropriate experts.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;10&#8243;][vc_column_inner el_class=&#8221;merkmale&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1683548170695{background-color: #464f59 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1683547530840{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Bidirectional communication for customers and experts directly at the digital trade show booth (video\/audio\/text chat).<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;merkmale&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1683548176928{background-color: #464f59 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1683547541504{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">High-quality presentation of content during expert calls.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;merkmale&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1683548183620{background-color: #464f59 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1683547550425{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Lead generation during expert calls.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;merkmale&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1683548190696{background-color: #464f59 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1683547561293{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Country-specific implementations are easily achievable.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;merkmale&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1683548196479{background-color: #464f59 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1683547575984{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Browser-based and mobile-friendly solution.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;9362&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;9389&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1680697317357{margin-top: 30px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2><span style=\"color: #f57d3c;\">FAQs<\/span><\/h2>\n<p>[\/vc_column_text][vc_tta_accordion section_title_tag=&#8221;h3&#8243; shape=&#8221;square&#8221; gap=&#8221;10&#8243; c_icon=&#8221;chevron&#8221; active_section=&#8221;999&#8243; collapsible_all=&#8221;true&#8221; css=&#8221;.vc_custom_1680613006000{background-color: #21242c !important;}&#8221;][vc_tta_section title=&#8221;Why don&apos;t you rely on pure 3D WebGL representation like most providers?&#8221; tab_id=&#8221;1683273503870-775829ac-8b21&#8243;][vc_column_text]The 3D WebGL-based implementation has its display limitations and often delivers unsatisfactory results, especially on mobile devices, particularly in terms of usability.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;What about integration?&#8221; tab_id=&#8221;1683273603306-e5f32449-b61d&#8221;][vc_column_text]All modules of our Hybrid Trade Show application are easily integrable into customer websites, and on-premise installations are also possible.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Can statistical data be collected?&#8221; tab_id=&#8221;1683273669308-e29cb9ff-73a6&#8243;][vc_column_text]We offer an optional dashboard with extensive and highly accurate tracking functionality integrated.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Do I have to book the live expert functionality even though I only want the trade show booth?&#8221; tab_id=&#8221;1683273709635-5b239f10-c0cb&#8221;][vc_column_text]No, you can also use the trade show booth as a purely digital booth\/showroom on your website.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Is this solution also suitable for purely digital in-house trade shows?&#8221; tab_id=&#8221;1683273761680-711fba34-9d24&#8243;][vc_column_text]Yes! Moreover, many other scenarios can be implemented.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1699976441664{margin-bottom: 40px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1678717593755{background-color: #21242c !important;}&#8221;][vc_column_text]<\/p>\n<header class=\"vc_cta3-content-header\">\n<h2>Do you have any questions?<\/h2>\n<p>We would be happy to assist you with more information in a personal consultation.<\/p>\n<\/header>\n<p>[\/vc_column_text][vc_btn title=&#8221;Book your appointment&#8221; style=&#8221;outline&#8221; shape=&#8221;square&#8221; color=&#8221;warning&#8221; size=&#8221;lg&#8221; link=&#8221;url:https%3A%2F%2Fredlof-medien.de%2Fen%2Fcontact%2F|title:Contact|&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1756116191914{margin-top: 55px !important;margin-bottom: 0px !important;}&#8221;]<\/p>\n<h2>Our solutions for your communication<\/h2>\n<p>Whether internal, external or hybrid \u2013 we offer you the right formats to get your messages across exactly where they need to be.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1756115830327{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;squareList&#8221;]<a href=\"https:\/\/redlof-medien.de\/en\/digital-showrooms\/\">Digital showrooms<\/a>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1756115509063{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;squareList&#8221;]<a href=\"https:\/\/redlof-medien.de\/en\/virtual-presenters\/\">Virtual presenters<\/a>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1757671908578{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;squareList&#8221;]<a href=\"https:\/\/redlof-medien.de\/en\/matterport-plus\/\">Virtual tours with Matterport+<\/a>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1756115579624{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;squareList&#8221;]<a href=\"https:\/\/redlof-medien.de\/en\/hybrid-event-service\/\">Hybrid events &amp; online conferences<\/a>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1756115629032{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;squareList&#8221;]<a href=\"https:\/\/redlof-medien.de\/en\/trade-fairs-product-shows\/\">Digital trade fairs &amp; product shows<\/a>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1756115685945{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;squareList&#8221;]<a href=\"https:\/\/redlof-medien.de\/en\/hr-hub\/\">HR Experience Hubs<\/a>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1756115756479{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;squareList&#8221;]<a href=\"https:\/\/redlof-medien.de\/en\/analyst-press-call-service\/\">Analyst &amp; press calls<\/a>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1700043854252{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;squareList&#8221;]<a href=\"https:\/\/redlof-medien.de\/en\/ms-teams-live-event-service\/\">MS Teams Live Event Service<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column css=&#8221;.vc_custom_1635155540374{margin-bottom: 40px !important;border-top-width: 1px !important;border-bottom-width: 1px !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;xlarge&#8221;] Digital trade fairs &amp; product shows [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;introductory&#8221;] Rethought and Done Right [\/vc_column_text][vc_column_text el_class=&#8221;introductory&#8221;]The trend of offering a digital trade show booth alongside a &#8216;real&#8217; booth continues. 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